Since 1993 PharmaSite has occupied a unique position within the UK Pharmaceutical market, forging close relationships with UK independent pharmacies. PharmaSite continues to be uniquely placed to support the effective Point of Sale promotion of OTC brands.

PharmaSite POS panels are situated at the closest possible points to purchase, offering a final opportunity to advertisers to reinforce their brand message and influence consumers, who invariably visit pharmacies to make a purchase.

The partnerships forged between PharmaSite and pharmacists mean that advertisers have a highly targeted POS campaign as well as the support for the advertised brand from the pharmacist. Research has shown that pharmacists are more likely to recommend PharmaSite promoted products – the influence of the pharmacist accounting for over a fifth of purchasing decisions.